Indian handicrafts have a huge potential for growth and employment, waiting in its wings to be exploited. The industry is labour intensive, spread all over the country, engages numerous artisans both men and women and has high potential for exports and earning foreign exchange. Given the fact that the industry attracts a relatively low cost investment along with enormous range of products, both of which tilts heavily in its favor, it is an opportunity waiting to be tapped to its optimum.
Hastkari Kutir - The Art Village is being set up to capitalize, explore the avenues of the sector and to organize the artisan into a formidable force. It would be organizing the arts and craft community of the region enriching it with technology to increase its spread and reach, focusing on its enhancement by targeted R&D thereby making it a creative and commercial force.
Housed in an open environment - one with the nature - it would have dedicated facilities devoted to each and every one of the art forms that The Art Village would be focusing on.
The Art Village would be a thriving hub of creativity. It shall be engaged in focused activities within the identified art streams. Each such stream would be managed by a Master Craftsman who have devoted their life to the development and practice of these art forms and are acknowledged doyens in their field. They shall be creating the actual pieces of Art, run courses to skill people in that art, and also ensure compliance to the strictest quality in the items produced.
While on the one hand The Art Village shall be producing high quality handicrafts created by these master craftsmen, the facility shall also skill / up skill people in line with the National Skill Development Corporation (NSDC)'s mandate of skilling / up- skilling 150 million people by 2022.
At the centre of The Art Village will be the Weekly Art Fairs - where the handicrafts made by the students as well as the master craftsmen shall be displayed and will be available for sale. This shall ensure that not only would a visitor be able to buy a range of handicrafts available there but also get a first hand view of the same being hand created as well. Added to these would be an earthy ambience with ethnic food stalls and recreational activities - thereby creating a unique experience of appreciating art in a fun way for every visitor.
The Art Village would also be inviting highly skilled and acclaimed practitioners of various art forms from across the world every month and they shall be conducting a week long course for those interested.
All of this would be backed by a virtual Art Gallery showcasing the work of every student trained with viewer ratings, which can be bought directly by anyone across the world - a major step in taking the rural art to the global market place.
ACCESS TO A GLOBAL MARKETPLACE
Is the Indian Arts and Crafts world limited to the likes of Hussains and Mehtas? Or are we dependent upon the various trade visitors from various countries to come and take a peek - yes just a peek - into what our rich heritage has to offer and take it back and talk about? Or are we - today limited to the fashion industry making its slow gradual way on the international ramps and portraying the so called Indian Fashion Industry!!
Yes - we have the Dilli Haats and the trade fairs and the crafts melas that do take place. But what part of the global population are we addressing thru these. These are modest headways brought to bear fruit thru small initiatives undertaken by individual government agencies or ministries.
The Arts Village aims to create a synergy between such initiatives and help them sustain on a regular frequency to address as wide an audience as it possibly can.